How I Combined CRM and Email Marketing Into One Tool
Here’s the problem I had. I was using lots of different tools for email marketing purposes. I had an email provider; MailChimp, a…
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Am I A Developer Or A Prompter
I’m showing my age here, but the first computer I owned was a ZX Spectrum with a massive 48K of memory. I told…
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Use The Channel We Started The Conversation On!
I’ve got a bit of a gripe! When I start a new online conversation, I expect them to use the channel the conversation…
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The Loosely Coupled Agency
I’m tinkering with an idea for 2024 that I’m calling the Loosely Coupled Agency, let me tell you a little more about it.…
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I’m De-Niching
The popular opinion out there for freelancers is that you need to niche. Be more specific, create a very focused offer, target your…
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Audit your Automations: A Cautionary Tale
Introduction – Audit Your Automations I had a harsh realisation the other day that one of my most important marketing automations was not…
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