Neil Matthews

Author: Neil Matthews

  • How To Switch User in WordPress

    How To Switch User in WordPress

    In this video I want to show you a deceptively powerful plugin that allows you to switch to a particular user and see your WordPress site as if you were logged in as that user.  I want to show you how to switch user in WordPress.

    If you have a membership site, a WooCommerce site or any other type of WordPress install where site visitors log in, you will be well aware of the customer support requests where you will get an email saying, “I’ve logged in but I can’t see xxxxxx!”.

    I’m going to show you a plugin where you can login or switch to that user and see the site as they do, so you can troubleshoot these type of customer support requests.

    Switch User Plugin

    The plugin we are going to talk about is called User Switching and you can download it from this link.

    User Switching

    Video

    In this video I’ll take you through installing and using the user switching plugin on a membership site.

    Wrap Up – How To Switch User in WordPress

    This is a great plugin for membership site or any other site where people login and you get painful customer support requests, you can see the site as your customer does and troubleshoot their problem and see issues you may not see when logged in as admin.

    Need help with your WordPress site?  Why not get a no obligation quote to see how much it will cost to fix your problem.

    Photo by Teo Zac on Unsplash

  • Drop, Systemise or Automate

    Drop, Systemise or Automate

    When I find that I have a recurring task in my business I like to do what I call a DSA test, to see if I can I DROP, SYSTEMISE or AUTOMATE that task.

    Too often we unconsciously do the work without thinking “Are we doing it in the most efficient way”, OR do we even need to be doing that work at all, that’s where a DSA  test comes in.

    In this post I want to explain my DSA test.

    Drop

    Is this work really important, do I even need to do it?

    Perhaps I’ve been told I need to post on Instagram two times a day, I am religiously doing that and spending time away from my core business to feed the social media monster.

    If I was doing a DSA on the grams (as the kids say)  I would ask myself has any business come from Instagram, if not this is an instant drop in my book, that activity brings nothing to the bottom line so I should stop doing it or DROP it.

    If the answer was yes it is bringing value to my business, I ask can I DROP it onto another person, can I outsource it or delegate it to a team member.

    This  ties in with the next step …

    Systemise

    I like to look at my recurring tasks and say can I systemise this task.

    When I systemise a task I’m looking to do it in the most efficient way possible.  I’m looking to do it the same way each time so I have the same high quality on each cycle of the task.

    Examples of systemising in my business are my quote process, and my service delivery process, I have a set procedure and email sequences to make sure I do that in the same way each time.

    I can also use this system to train another person to do that work for me.  Delegation or outsourcing comes into play.

    If we go back to the Instagram scenario, I can create a system to create a post, upload it, check metrics and respond to comments on the Insta (as the too cool for skool kids say).

    When I’m systemising, I’ll grab a sheet of paper and knock out a flow chart of how the work is done, can I improve that process and systemise the whole thing.  I’ll include any software used, touch points where messaging needs to be sent for example..  If I’m outsourcing work I like to create screen sharing videos.

    This is all packaged up as an operating procedure.  This might sounds grand and a bit unnecessary if you are a solopreneur, but I have processes on my wall, just for me, which are hand written flow charts just to remind myself how things are done

    And yes is is spelled systemise, there is no zee in the UK thank you very much.

    Automate

    Probably my favourite part of the process, I’m an automation fiend, I love to complete or partially  automate parts of my process.

    I like to look at a step in my process and say can I use software to automate that rather than do that manually.

    Here’s an example in my quote process, rather than type in the name, company, email details for a new quote, when someone completes my “work with me form”, I send those details to a service called Zapier, where I have a zap that connects to my FreshBooks software and creates a blank estimate filled with the persons contact details ready for me to type in the costing.

    That saves me five minutes per quote, multiply that by the thousands of quotes I have sent out over the years and that small piece of automation has saved me hours of work.  That time can then be converted to billable work or higher value tasks in my business.

    Wrap Up – Drop Systemise Automate

    I’m a tiny business.  There is me and and some VAs working with me, but using corporate standard operating procedure thinking can help to optimize the work done in your business.

    What could you DROP, SYSTEMISE or AUTOMATE?

    Need help with the automating part give me a shout.

    Photo by Phillip Glickman on Unsplash

  • Everything You Ever Wanted To Know About Sales Funnels But Were Afraid To Ask

    Everything You Ever Wanted To Know About Sales Funnels But Were Afraid To Ask

    In this video I want to tell you everything you ever wanted to know about sales funnels but were afraid to ask.

    Well, not everything but “an overview of sales funnels” doesn’t sound as good does it.

    In this video I’ll explain why websites have a problem and how sales funnels overcome the paradox of choice.

    Video

    The funnels Featured In this video are linked below.

    Kajabi Funnel – https://www.grahamcochrane.com/workshop

    Click Funnels – https://www.legitmarketingacademy.com/get-clients-webclass

    My White Label Funnel – https://dev.neilmatthews.com/white-label-care-plan

    Random Facebook ad – https://start.getswiftresults.com/swift-sales-system

    Wrap Up – Everything You Ever Wanted To Know About Sales Funnels But Were Afraid To Ask

    Hopefully you have a better understanding of what a sales funnel is.

    If you want to build a sales funnel and need some help, get a quote from me today.

    Photo by Ricardo Gomez Angel on Unsplash

  • Let’s Start Saying Leveraged Not Passive

    Let’s Start Saying Leveraged Not Passive

    I’ve spent countless hours building passive income streams, spoiler alert, it’s anything but passive. Let’s start saying leveraged not passive.

    I was listening to a the Modern Wisdom podcast the other day and the guest on a particular episode was talking about passive versus leveraged income and I could not agree with him more.  So much so that I’m penning a blog post to make you think about leverage not passivity.

    Tim “fecking” Ferris put this idea of the four hour work weeks and passive income into our heads, we can setup a passive income stream and sit on the beach while the money rolls in.

    If you look at what Tim built in his book, it was a supplement product business.  He setup outsourced call centres, had customer support to deal with customer returns and queries.

    He setup a distribution service to send out his products for fulfilment and a group of affiliates to sell the products, along with paid advertising to bring in new customers.

    That sounds like a hella lot of work to me, that is years of streamlining and systemising.

    His final outcome is a business that leverages other peoples time, systems and automation.  It took a lot of Tim’s time to get to that point.  That was active not passive.

    Personal experience has told me, promises of passive income are snake oil, but leverages income on the other hand is something you can definitely achieve.

    What Is Non-Leveraged Time

    Non-leveraged or active income streams are where you need to provide your labour and time to get a payment, think going to a job, being a freelancer or managing people as an agency / business owner.

    You only make money by giving up your time and effort.

    How To Gain Leverage

    You can gain leverage by using other peoples labour by hiring people or outsourcing to another firm.  The effort is still there just not your effort and the other persons labour needs to be managed.

    You can claw back time with processes that make what you do more efficient and your effort take less.

    By transforming your labour into a product that can be sold many times is another route to leverage, but you need to make that product in the first place

    By using automation with software you can gain leverage, for example rather than sending an email which requires your time setup an email automation.

    You can use capital for leverage if you have it.  Put your money into stocks which return a dividend, it’s leverage but you need to put in effort to earn the capital in the first place, if it’s gifted or inherited that person who came before you sure as hell put in the hard work.

    Let’s Talk About The Holy Grail Of Passive Income Streams

    The holy grail of he passive income junky is the information product.

    Wrap up your expertise as a course, eBook or membership site and you have won the war (or so the courses for $1997 tell us) of passive income.

    The outcome definitely is a passive-ish income steam but the massive effort required to make that product is totally ignored.

    Bringing in new customers to your courses is not passive, that requires work building a sales funnel and brining new people into that  funnel via content or paid advertising, all of which required work.

    Customer management is always ignored by he passive income gurus, refunds, answering customer emails all takes time, it’s not make a sale and count the cash.

    Yes I agree once the work is done the outcome is highly leverage but it is not passive.

    My Own Leverages Income Streams

    I have my WordPress consulting income stream stream, that’s not leveraged very well, it is me selling my time one on one.  The lead generation and client reach out is done via an automation in my email provider.  I have processes in place to ensure things work in the same way each time.  I’ve tried to automate where I can to leverage my time to give me as much billable time as possible,

    I have my WordPress care plan, this is a leveraged income stream.   I have a VA that does most of the hands on work for that service, I have software tools to automate backups etc, I sell this in an automated fashion with an email automation after a project is complete from my WordPress consulting.  I need to manage this work, it’s not passive.

    I have a diary mapping course, that took an awful long time to record and produce.  That sits on Udemy and I leverage their traffic and software service.  I am not active with this product so income is not great.  It is a true leveraged income stream, last month I made less then $20.

    I’m Planning Leverage Income Not Active Income

    It’s my plan with every new income steam I think about that it needs to be leveraged, I’ve hit my celling on time I can sell as a consulting, all new income streams need to be one to many, info products or delivered by other peoples labour.

    I have no thought in my mind that this will be passive but I will be leveraging systems, software and other people time to deliver these streams.

    Wrap Up – Let’s Start Saying Leveraged Not Passive

    Let’s pop the passive income bubble, nothing is 100% Passive it’s leveraged and your time in the income stream becomes less.

    Photo by Tekton on Unsplash

    doing the seo dance – Let’s Start Saying Leveraged Not Passive
  • My New Way To Test Business Ideas

    My New Way To Test Business Ideas

    I’m impulsive to say the least when I get a new business idea. I realise I need to rein in my entrepreneurial sprint reaction and come up with a new way to test business ideas

    My dormant list of domain names OR “The Cabinet of Curiously Failed Million Dollar Dreams”, as I like to call it, is testament to the ideas I’ve had over the years.

    Here’s how it goes, an idea pings into my head, it’s a shiny new object and I need to start to run with it, like a gazelle bounding over the savanna.  The domain name will be purchased, the website developed. I’ll write processes to scale an idea that has no traction yet.

    I’ve come up for breath too many times after spending 2-3 days on a build only to launch to the sound of crickets.

    It’s like an addiction to shiny new ideas, I’ve done it dozens of times, I’ve wasted too much time and money on new business ideas that go nowhere.  I desperately need a new way to test business ideas.

    A New Idea Just Happened

    As you may or may not know I offer WordPress care plans for my clients, I look after backups, updates, monitoring and fix the site if it crashes, has errors or is hacked, it’s a great productized service, I have it down to an art with processes and procedures.

    One of my care plan clients (a web designer I work with) asks me, can I white label my care plan for her clients?

    I give it some thought, yes I can customise my reports to use her logo and branding colours, yes I can send emails from her domain name as if I’m part of her team, yes I can add a new area to my helpdesk for alerts and messages that looks like it’s part of her business.

    I setup her clients in the new white labelled fashion and everything is great, that’s when the idea worm took hold.

    I bet I can setup a new domain name, hire a team and offer white label services to solopreneur web designers and web developers.  I’ll offer a done for you service that takes very little time from the professional and gives them a relatively passive income steam – awesome sauce.  If I can find 2083 customers that’s a million dollar business.

    I’m looking at domain names before you know it and the cycle starts again.

    STOP!

    “STOP!” I shouted at myself in my office in reality I shouted “Stop it you stupid F!*ck*~g idiot you are doing it again!”.

    Just because one person asks for something it does not a business build.

    Things I learned this week #1345 when you replace characters in a swear word with other characters that is called a grawlix.

    My New Mantra

    I will not buy a domain name today …

    This mantra allows me to buy one in the future just not today 🙂

    I need A Test Methodology

    I’ve realised when I get into this mode I need a way to test my hypothesis. I’ve read all the Lean Startup books, I know about minimum viable products so why don’t I apply that to my new ideas.

    Here’s My Methodology

    • Build out a minimum viable service
    • Build a Client Persona
    • Cold reach out to at least 100 people meeting this client persona
    • If I can sell to 1 person I give myself permission to run and let the wind blow through my entrepreneurial hair.

    Minimum Viable Service

    I’m in the service business game, but if it was a product the same thing applies.

    How can I white label my care plan service doing the very least amount of work so it can be implemented if I get a sale?

    Easy, sell it as a service under the NeilMatthews.com umbrella using my existing tools and techniques, use the lessoned learned by my first white labelling.

    Nothing to build here, it all already exists.

    Build A Customer Profile

    I know, I know this is old hat, but it’s not something I’ve really looked into, build a potential customer persona and reach out to those people as potential clients for the new service.

    So Jenny is a self employed web designer.  She uses WordPress to make amazing looking websites.  She is a designer not a developer and works with other self employed developers when she needs custom coding beyond her skills.

    Jenny suffers from the feast and famine cycle of freelancer work and is looking to flatten that curve with some recurring passive income.  She’s thought of info products and hosting, if only there was another way to make passive income.

    Selling To A Cold Customer

    A lot of my business ideas revolve around the idea that I can sell it do you (my dear readers) via my email list.

    This works to a certain degree but I burnt through my list pretty quickly, a lot of the times and I don’t reach the business levels of success I need to make this new idea work.

    My new methodology involves being able to sell to a cold audience, not an existing one.  If I can do that it opens me up to paid advertising and scaling my new business idea beyond my current audience.

    Linked In Prospecting

    I’ve found a tool called LinkedIn Sales navigator, it allows me to find people on LinkedIn who meet my client persona.

    I’m going to reach out to 100 people on linked in to test my idea and also my messaging  I can split test and see what works or does not work. The messages I use for successful sales can be used in my copy in my website build, if and only if my cold selling works.

    So I’ve signed up for a free trial of LinkedIn Navigator, this is a pretty nifty tool that presents me with a list of contacts based upon a search I’ve created namely:

    • Company size – self employed
    • Geography – united kingdom (I’m speaking to my people first)
    • Job Title – web designer

    That search meets my persona of Jenny perfectly.

    Work In Progress

    So I’m looking for and reaching out to 10 people per day, I’m sending a manually crafted and personalised LinkedIn Message

    It’s not scalable but it tests my idea perfectly and proves if there is a need for white labelled care plans for solopreneur web designers and developers.

    Wrap up  – My New

    I’ve spent about an hour setting up the service and there will be a 30 minutes per day prospecting, pretty low rate of effort at the moment.

    You may or may not hear more about my white label care plans, but one things for sure I’m testing in depth before I start work on that website.

    So WLCarePlan.com is available I see …

    Photo by joel herzog on Unsplash It’s a Gazelle running FFS it’s a metaphor for me running with a new idea.

  • Download My Free Multi Language Website Ebook

    Download My Free Multi Language Website Ebook

    This is not for everyone, but if you have a multi language site or are considering adding additional language to your site this is for you.

    I’ve written a short eBook entitled “10 Things To Consider Before You Build your Multi Language Website”.

    This eBook will show you some of the pitfalls you need to think about before adding multiple languages to your website.

    You can download it by completing the form below.

    Download Your Ebook

    [gravityform id=”145″ title=”false” description=”false”]

     

    Photo by Yannick Pulver on Unsplash

  • What Is Lazy Loading

    What Is Lazy Loading

    In this blog post I want to talk about a technique to speed up your site by lazy loading images and or videos.

    What Is Lazy Loading

    It’s a technique to speed up the loading of a web page by deferring images or videos that are displayed “below the fold”.  These images are not loaded as part of the initial page load and are only loaded as the site visitor begins to scroll down the page.

    This makes the initial page smaller by not downloading the image and as a result makes the page load faster.

    You might have noticed lazy loading on websites that show a blurred or low resolution version of images until you scroll over them and the full image is show.

    What Is Below The Fold

    That is the part of the web page that is offscreen when a page loads, here’s a zoomed out view of my blog page the line marks the “below the fold” part of my page.  I think the term comes from newspaper publishing where the less important stories are show below the fold of the newspaper.

     

    what is lazy loading

     

    How to Add Lazy Loading

    WordPress added this feature for images after version 5.4 natively, but there are plugins which also extend this function

    My preferred tool is WP Rocket, this also offers lazy loading for videos, it will load an image place holder for videos rather than downloading the video from YouTube for example, the video is rendered when the site visitor gets to the placeholder image.

    There is a free version of their lazy loading so you don’t need to buy the full plugin:

    LazyLoad Plugin – Lazy Load Images, Videos, and Iframes

    There is not much to do other than load and activate the plugin to be honest so I’ll not dig to deeply into the actual implementation of the plugin.  Once activate attribute are added to your images.

    How Lazy Loading Is Activated

    Lazy loading is done at the browser layer and is an attribute on the IMG tag, <img loading=lazy>.

    When the browser sees this attribute while loading the image the image is ignored and loaded when the site visitors scrolls over the image.

    Wrap Up

    So lazy loading is a way to speed up your web page load speed by deferring image or video loading.  I recommend you implement this as part of your optimization toolkit.

    Is your website loading slowly?  Get in touch I’ve got a free speed audit where I’ll record a video to show you why your site is loading slowly.

    Photo by Priscilla Du Preez on Unsplash

  • So Someone Tried To Hack My Website

    So Someone Tried To Hack My Website

    So someone tried to hack my website, here’s what I did.

    Thursday afternoon, I started to get an influx of dodgy contact form entries, this made me suspicious and I started an investigation on my own site.

    I’ve got security hardening in place so happily the hacker was not able to get into my site.

    Here’s a video of my investigation and how I cut the script kiddie off at the knees.

    Video

    Plugins And Software Mentioned

    The security plugin I use is Wordfence and my CDN / Firewall software is cloudflare.

    Wrap Up – So Someone Tried To Hack My Website

    The moral of the story is to harden security before the hackers turn their attention to your site.  Get a decent security pugin in place and consider cloudflare for the nuclear option to block an entire country.

    If you need help hardening the security of your WordPress site, click here to get a no obligation quote.

    Photo by Clint Patterson on Unsplash

  • How I Find Royalty Free Images For My Blog Posts – The Next Generation

    How I Find Royalty Free Images For My Blog Posts – The Next Generation

    This is take two of this blog post, I used to use a service called compfight.com to find image for my blog, but sadly it has been taken offline and redirects to paid stock photo company.

    Here’s the old post about compfight https://dev.neilmatthews.com/find-royalty-free-images-blog-posts/

    So I went on a search for a new service where I could search for free images for my blog posts.

    My search found unsplash.com which I’ve found to be even better than compfight.com

    Here’s a video tour of unsplash.

    Video

    Wrap Up – How I Find Royalty Free Images For My Blog Posts

    Like I said this is even better then the original service I used Compfight, and I’m really happy with my find, happy image searching to you all.

    If you need help with your WordPress site please head over to the work with me page to get a no obligation quote.

    Photo by Ryan Kwok on Unsplash

  • How To Add WordPress Code Snippets The Easy Way

    How To Add WordPress Code Snippets The Easy Way

    In this video post I want to show you how to add code snippets the easy way to your WordPress site.

    You’ve probably seen recommendations to add code to your functions.php file to fix an errors on your site, to add functionality or to make a change of some sort.

    You will be presented with a wall of php code and you are told to add this to your functions.php file.  All well and good if you are a developer but what if you are not that technical and don’t want to mess with code files.

    There are some issues with “simply adding code to functions.php”, here is what you need to be aware of:

    • If there are errors in the code, you can crash your site.
    • When you change your theme the code also needs to be migrated.
    • A site with lots of snippets can become a pain to manage and remember what each piece of code does

    Video Demo – How To Add WordPress Code Snippets The Easy Way

    In this demo I’ll show you how to use this plugin to add code

    The Plugin

    Here’s a link to the plugin I used
    https://en-gb.wordpress.org/plugins/code-snippets/

    The Code Snippet

    And if you want to change your add to cart button to buy now, here is the code.

    // To change add to cart text on single product page
    add_filter( 'woocommerce_product_single_add_to_cart_text', 'woocommerce_custom_single_add_to_cart_text' );
    function woocommerce_custom_single_add_to_cart_text() {
    return __( 'Buy Now', 'woocommerce' );
    }

    Wrap Up – How To Add WordPress Code Snippets The Easy Way

    To wrap up this plugin is great when you are developing a site and need to manage lots of custom code, and not have it break your site during testing.

    A highly customised site with lots of snippets can become messy when a few months later you cannot remember what each piece of code does, so descriptions and tagging make things much easier to maintain.

    If you are still not happy adding custom code to your WordPress site you can always hire me to do it for you.

    Photo by Alexander Sinn on Unsplash

  • All I Want To Do Is Send An Email

    All I Want To Do Is Send An Email

    All I want to do is send an email, am I asking too much?

    I’ve got a bit of a bug bear, a Bette Noire, something that is really p*ss*ng me off.  All I want to do is send my past/current clients an email.

    I’m looking at you Mailchimp, Constant Contact, Active Campaign, et all, we are all too lardy dah to be an email service anymore, we all want to be a marketing platforms.

    Here’s What I Need From My Email Service Provider

    I’m a simple man, I have the following needs from my email people:

    • I want to send broadcasts when I write new blog posts and I have an offer to make.
    • I want to reach out to my past clients every 90 days using automation.
    • I want to segment my list with tags so I can email appropriate people.
    • I want to send out an email sequence to clients whom I’ve just completed a project with.  I want to check in after a few days, ask for a testimonial, ask for a referral and upsell my maintenance plan.

    That’s it, but I’m struggling to find a service provider that give me this, they all want to be more more more.

    What I’m offered

    The majority of email service providers out there are suffering from a need to play a bigger game, they cannot be “just email” they all have FOMO.

    They want to offer me:

    Websites – you can build a simple website to do your thing on these platforms now.

    Landing pages – okay I get that a simple squeeze page to collect addresses is a good thing. but nothing I can’t do on my website

    Popups – get in peoples face on each turn on your website to grab that email.

    Social Media ads – create lookalike audiences from your email list to advertise on Facebook

    Ecommerce – link your e-commerce platform to your email service provider for cart abandonment, product recommendations it’s good but I do services I don’t need this.

    Complex automation – multi step tag and jump automations, link clicking page visiting spying on your customers.

    Web Personalisation – change the content of your website depending upon a customers journey through your email list

    CRM – they all claim to act as a contact management platform but none do it very well.

    This is just a few of the offerings, all things I really don’t need.

    I Can’t Opt Out, I have To Pay For The Bloat

    The trouble is I need a fraction of these features but I’m paying for a marketing platform I don’t need.

    If I could add these features to my plan in an add-on fashion that would be great but I’m paying for the support and development of huge platforms that I simply don’t need.

    Keeping Up With The eJonses

    The trouble is,  once Johnny Mailchimp has the ability to create a look-a-like audience for Facebook advertising Jenny Constant Contact and Faye Active Campaign need to follow like sheep and add in Facebook advertising to their portfolio.

    I get a feeling these services are all looking at each other. They have this massive sense of FOMO and instead of providing an excellent streamlined product for their customers they are in an arms race with one another.

    Let Me Take You Back to the 90s

    I’m showing my age, but I was an IT technicians working for a large accounting firm.  I was looking after the PCs of a bunch of accountants.  They loved their spreadsheet software those bean counters did.

    Lotus 1-2-3 and later excel was installed onto a PC from a stack of 3 1/2 inch floppy disks.

    Those software companies also played the game of keeping up with the eJonses and I remember those stacks of floppy disks growing year on year and installation time taking longer and longer, we don’t need to return to those days of software bloat.

    I attach and image of a 3./5 inch floppy disk for the young-uns reading this.

    all i want to do is send an email

     

    Be Less Mailchimp and More Basecamp

    Basecamp the project management people (and recently an excellent attempt at email at hey.com) have a product development philosophy to not add every feature a user asks for.

    They are not bound to any huge clients forcing them to add bloat.

    They create software that does just enough to get the job done, nothing more nothing less.  Our SaaS providers should take a look a them and fix the problem they set out to solve and not more.

    Basecamp’s book Rework is a great read on this topic.

    Enter Creativemail

    I’m trialling an alternative to those big email providers called Creativemail.

    They provide a plugin for WordPress which give you cut down version of the constant contact on your WordPress site.

    Creative Mail – Easier WordPress & WooCommerce Email Marketing

    I came across this when I was building a development site and Bluehost did their annoying trick of auto-installing plugins.  I’m not usuauly a fan of this tactice but I was grabbed as soon as I saw this plugin.

    It styles itself as email for WordPress and WooCommerce.

    It’s a fraction of the price of my old email provider $29 as opposed to $79 for a list the size of mine.  There is  a free plan to test is out.

    It is really minimal and allows you to send broadcast emails, have automations (including time based).  It allows you to setup an RSS feed automation.  It seems to meet my minimal email needs.

    Email collection is via the common WordPress contact forms Gravity forms, Contact Form 7 Ninja Forms etc.  There doesn’t seem to be an HTML form you can paste into your site.

    It’s too minimal at the moment, there are no tags, but I can move a user to a new list and do tagging style automations in that way I think tags will come.

    There are no custom fields so I’m storing my clients websites URLs in a physical address field, and I’m storing my 90 day reach out trigger date in a birthday field

    I’ve not looked into the WooCommerce integration in depth, but you can use Creativemail to send you standard store emails and do some automation and cart abandonment work.

    If like me you are looking for a more simple this is worth a look.  That’s not a recommendation at this point I’m just trialling things at the moment, If I decide to use this full time I’ll create a video tour.

    Wrap Up- All I Want To Do I Send An Email

    Post cards! Post cards, why in all things digital would I want to send someone a post card from my email service provider?  I would love to have been able to sit in on that brain storming meeting.

    “I tell you what none of our competitors are doing ” said Freddy Marketing.

    “What’s that Fred?” Replied Lisa CEO.

    “Do what we do now, but send it out via snail mail and make it really expensive!”

    SILENCE FOR A FEW SECONDS OF CONTEMPLATION

    The room erupts and Freddy Marketing is carried out of the meeting room on the shoulders of his colleagues.

    AND BREATHE.

    Can you suggest a more streamlined service provider answer in the comments please.

    Envelope Photo by Anne Nygård on Unsplash
    Floppy Disk Photo by Brett Jordan on Unsplash
  • Post With Interesting Picture

    Post With Interesting Picture

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